Founder-led WordPress systems
Structure
Pages, navigation, customer paths, duplicate content, and internal links.
MooseMap Website Audit
See the whole system
before choosing the fix.
A structured review of what is working, what is risky, what is wasting resources, and whether the responsible next step is repair, cleanup, migration, or rebuild.
What the audit covers
Six connected views of the same website.
The visible problem and the underlying cause do not always live in the same place.
Performance
Large assets, scripts, plugins, caching, background jobs, and slow requests.
Search
Titles, canonicals, indexing, content gaps, schema ownership, and redirects.
Lead flow
Forms, spam, delivery, confirmations, tracking, and internal follow-up.
Ownership
Domains, hosting, email, analytics, licenses, administrators, and renewals.
Launch risk
Backups, staging, rollback, DNS, SSL, email continuity, and verification.
The output
A prioritized map—not a giant list of everything technically imperfect.
The report separates urgent risk, high-value improvement, future opportunity, and things that can be left alone. Each recommendation identifies the business impact, likely cause, and safest next move.
- Current-state summaryWhat the site and stack actually contain.
- Priority findingsWhat matters now and why.
- Repair vs. rebuild decisionThe least disruptive responsible path.
- Execution sequenceDependencies, risks, access, and launch order.
When the website feels “off”